2028 Rolls-Royce Ghost Series III: Price, Luxury Interior, Specs, and Review

2028 Rolls-Royce Ghost Series III is shaping up to be one of the most consequential iterations of the most popular Rolls-Royce nameplate in the marque’s history — and that is not a statement made lightly. Based on the steady evolution of the second-generation Ghost platform, which arrived in 2021 and received its Series II refresh in 2025, the 2028 Rolls-Royce Ghost Series III is expected to represent the final, most refined expression of this generation’s V12-powered formula before Rolls-Royce’s longer-term electrification roadmap reshapes the lineup. If that holds true, it means the 2028 Rolls-Royce Ghost Series III may be the last Ghost that delivers the full character of a twin-turbocharged 6.75-liter V12 in the form clients have come to regard as the gold standard for driver-focused ultra-luxury sedans. That gives this chapter of the Ghost story a particular weight and significance.

Overview: The Most Refined Ghost Ever Made

Understanding the 2028 Rolls-Royce Ghost Series III requires a brief look at what preceded it. The second-generation Ghost, introduced in 2021, was a defining moment for the marque — a deliberate shift from the more traditional, ornate luxury of its predecessor toward what Rolls-Royce called a “post-opulence” philosophy. Smooth, monolithic body surfaces, an all-wheel-drive platform, and the iconic Planar Suspension System made the second-generation car an immediate critical success. It became the best-selling Rolls-Royce in history, drawing a younger, more design-literate clientele who valued the car’s canvas-like simplicity as much as its extraordinary technical achievement.

The Series II update of 2025 refined that formula with an illuminated Pantheon grille, reshaped headlights, Spectre-inspired taillights, new interior materials including Grey Stained Ash and the extraordinary Duality Twill bamboo fabric, a more powerful 1,400-watt 18-speaker audio system, and a revised Spirit of Ecstasy Clock Cabinet. The 2028 Rolls-Royce Ghost Series III builds on all of that, carrying the second-generation Ghost to its fullest possible expression while laying the technological and design groundwork for whatever comes next from Goodwood. This is not simply a car — it is a chapter in automotive history arriving at its conclusion, and Rolls-Royce knows it.

Expected Price: Elevated Craftsmanship, Elevated Investment

Pricing for the 2028 Rolls-Royce Ghost Series III will follow the trajectory established by the Series II, with modest annual increases reflecting both inflation and the continued expansion of standard-fit content. Based on current model year pricing — the 2027 Ghost starts at $374,750 and the Black Badge Series II opens at $444,750 — the 2028 Rolls-Royce Ghost Series III is expected to carry an entry price in the region of $385,000 to $395,000 for the standard wheelbase, with the Extended Wheelbase version approaching $460,000 before options.

As always with Rolls-Royce, those figures are a starting point. The Bespoke program — through which clients collaborate with Rolls-Royce’s team in Goodwood to commission materials, colors, interior motifs, and finishes found nowhere else on earth — typically adds a meaningful premium above any base price. A well-specified 2028 Rolls-Royce Ghost Series III with bespoke interior elements, a custom Illuminated Fascia design, and Duality Twill upholstery will comfortably cross $500,000. The Black Badge variant of the Ghost Series III, with its additional power and darkened aesthetic character, is expected to open somewhere in the $455,000 to $470,000 range before Bespoke additions. Every Ghost, regardless of configuration, is its own unique object. Pricing reflects that fact entirely.

Release Date and Availability

The 2028 Rolls-Royce Ghost Series III is anticipated for a reveal in mid-to-late 2027, with order books opening shortly after and deliveries commencing through the end of that year and into early 2028. Rolls-Royce has followed a consistent cadence with the Ghost platform — major generational updates every five to six years, with Series refinements approximately halfway through each cycle — which positions a Series III update squarely within the expected timeline for the current platform.

Production of the Ghost takes place exclusively at Rolls-Royce Motor Cars’ Goodwood manufacturing facility in West Sussex, England, where each car is hand-assembled by a dedicated craftsperson team. This approach limits annual output by design — Rolls-Royce has consistently stated that scarcity is a feature, not a constraint — and means that wait times for highly specified builds of the 2028 Rolls-Royce Ghost Series III are expected to run between three and nine months from order confirmation, depending on the complexity of the Bespoke commission. For clients in North America, Europe, and the Gulf region, early engagement with an authorized Rolls-Royce dealer is strongly advisable. The 2028 Rolls-Royce Ghost Series III will not sit on showroom floors waiting to be discovered.

Engine and Performance: The V12’s Finest Hour

Powertrain Specifications

The 2028 Rolls-Royce Ghost Series III is expected to carry forward the second-generation Ghost’s defining powertrain: the bespoke twin-turbocharged 6.75-liter V12 engine, mated to an eight-speed ZF automatic transmission and Rolls-Royce’s all-wheel-drive system. This engine, in standard Ghost specification, produces 563 horsepower and 627 lb-ft of torque — figures that have been a constant through the Ghost Series II’s lifespan and are likely to carry over to the Series III in baseline trim. The Black Badge Ghost Series III variant is expected to retain its traditional power advantage of approximately 591 horsepower and 664 lb-ft of torque, achieved through remapped engine management, recalibrated turbocharger boost pressures, and a more aggressive transmission tune that enables 50 percent faster gearshifts when the throttle is depressed beyond 90 percent.

What changes in the 2028 Rolls-Royce Ghost Series III is not what the engine produces, but how it communicates. Rolls-Royce is expected to continue refining the engine’s response characteristics — making it feel even more immediate at low revs, even more linear in its power delivery across the rev range, and even more sonically refined through further development of the dual-exit exhaust system that gives the Ghost its distinctive understated soundtrack. The all-wheel-drive system, which distributes torque with a rear bias for a more driver-focused character, is also expected to receive recalibration updates for more transparent behavior in dynamic driving conditions.

Horsepower and Acceleration

The 2028 Rolls-Royce Ghost Series III dispatches 0 to 60 mph in a documented 4.6 seconds in standard configuration — an extraordinary figure for a vehicle weighing nearly 5,630 pounds. The Black Badge trim cuts that to approximately 4.3 to 4.4 seconds through its more aggressive powertrain calibration. Top speed for all variants is electronically limited to 155 mph (250 km/h), a figure that feels conservative given the engine’s capability but is characteristic of Rolls-Royce’s philosophy that outright speed is never the point.

What the numbers cannot capture is the character of the acceleration itself. The Ghost’s V12 delivers its torque from extraordinarily low in the rev range — peak twist arrives at just 1,700 rpm — which creates a sensation of effortless, almost uncanny forward momentum. Pressing the throttle in the 2028 Rolls-Royce Ghost Series III doesn’t feel like demanding more from the car; it feels like releasing something that was already there, waiting patiently. That quality — torque as a presence rather than an event — is what separates the Ghost’s V12 from every turbocharged six-cylinder in the luxury segment that dares to compare itself.

Fuel Consumption

The 2028 Rolls-Royce Ghost Series III carries an EPA-estimated fuel economy of 12 mpg city / 19 mpg highway, with a combined figure of approximately 14 mpg — consistent with the current generation across its full lifespan. For a vehicle of this weight, this powertrain, and this character, the figures are honest and unsurprising. Rolls-Royce has never marketed the Ghost on economy grounds, and the Series III makes no attempt to change that position. For clients purchasing a vehicle in this segment, fuel cost is effectively a non-factor. What matters is that the V12 delivers its performance in a way that justifies every gram of fuel it consumes — and it does.

Battery and Electrification

The 2028 Rolls-Royce Ghost Series III is a pure internal combustion vehicle with no hybrid system, no mild-hybrid assist, and no plug-in option. The twin-turbo V12 remains the sole powertrain, and Rolls-Royce has been transparent that the current Ghost platform will not be electrified mid-cycle. A future generation of the Ghost — anticipated in the early 2030s — is widely expected to adopt Rolls-Royce’s next-generation electric architecture, likely evolved from the platform underpinning the Spectre EV. For now, the 2028 Rolls-Royce Ghost Series III represents the definitive statement of what an internal combustion Ghost can be, and that gives it a unique historical significance that a transitional hybrid variant would not have carried with the same conviction.

The Driving Experience: Still the Magic Carpet Standard

No car in production today rides quite like a Rolls-Royce Ghost, and no aspect of the Ghost’s engineering has been more consistently refined across the second-generation platform’s lifespan than the Planar Suspension System. In the 2028 Rolls-Royce Ghost Series III, this system — which uses a forward-facing camera to pre-read road surfaces and adjust each wheel’s damping independently before contact is made — is expected to receive further software refinement, improving its response speed and its ability to handle sudden, severe road irregularities that the camera can’t always predict with sufficient lead time.

The result is the Ghost’s legendary ride quality: a sensation of floating across the road surface rather than traveling over it, which Rolls-Royce clients and automotive journalists alike have consistently described as unlike any other car at any price. In the 2028 Rolls-Royce Ghost Series III, that quality is expected to reach its highest point yet. The steering, calibrated for weightlessness rather than communication, remains light and effortless — a deliberate choice that prioritizes the sense of confident ease over any pretense of sporting engagement.

And yet the Ghost is genuinely rewarding to drive. The all-wheel-drive system’s rear bias gives it a natural, balanced feel through corners that the Phantom’s rear-wheel-drive architecture doesn’t always match. The throttle response in Black Badge specification feels immediate and satisfying without being aggressive. Take the 2028 Rolls-Royce Ghost Series III down a well-surfaced road at speed and you understand, perhaps better than any specification sheet can communicate, why this car has become the best-selling Rolls-Royce in the marque’s history. You can explore the full Ghost Series II technical and design story on the official Rolls-Royce Motor Cars website.

Exterior Design: Monolithic Refinement, Taken Further

The exterior design language of the 2028 Rolls-Royce Ghost Series III is expected to build carefully on the visual identity established by the Series II — an update so precise and deliberate that it drew immediate praise from the automotive press when it arrived in 2025. The illuminated Pantheon grille, which debuted on the Series II and has become one of the most recognizable signatures in the luxury car segment, is expected to be carried over to the Series III with further refinement of its lighting calibration. New wheel designs — likely evolving the 22-inch nine-spoke motifs introduced with the Series II — are anticipated, along with new color options developed through Rolls-Royce’s rigorous paint research process, which blends glass, mica, and metallic particles to achieve effects that standard automotive paint simply cannot replicate.

The Ghost’s defining exterior characteristic — its smooth, almost architectural body surfaces, with minimal creases and maximum visual presence — is expected to remain intact for the Series III. Rolls-Royce’s “post-opulence” design philosophy has proven extraordinarily resilient: the current Ghost’s body has aged beautifully precisely because it avoids the sharp character lines and aggressive surfacing that date other luxury sedans within a few model years. The 2028 Rolls-Royce Ghost Series III is likely to add refinement at the margin — slimmer lighting elements, perhaps revised lower body detailing — without disturbing a silhouette that genuinely doesn’t need correction.

The Spirit of Ecstasy hood ornament, available in solid silver, gold, or — in Black Badge configuration — a darkened finish achieved through a process measured in single micrometers, remains the defining visual signature of the car. On the 2028 Rolls-Royce Ghost Series III, that ornament continues to carry over a century of automotive history into every parking space it enters. Some details don’t need updating; they need protecting.

Interior and Technology: Where Craft Meets the Digital Age

The interior of the 2028 Rolls-Royce Ghost Series III is where the most meaningful developments are expected to emerge, and where the character of this final V12 expression will be most vividly felt. Rolls-Royce has consistently used Series updates to introduce new materials, new craft techniques, and new digital capabilities, and the Series III is expected to be no exception.

The full-width glass panel that spans the dashboard — introduced with the second-generation Ghost in 2021 and refined for Series II — will carry over as the interior’s structural centrepiece, housing the infotainment touchscreen, the digital instrument cluster, and the client-customizable Illuminated Fascia motif. For the 2028 Rolls-Royce Ghost Series III, Rolls-Royce is expected to expand the Illuminated Fascia’s capability further, allowing clients to commission more complex, personalized light motifs in collaboration with the Goodwood Bespoke team — potentially incorporating dynamic, animated elements that evolve during the drive.

The Duality Twill upholstery option — introduced with Series II and representing one of the most labor-intensive interior materials in any production car, requiring 20 hours of work per vehicle, 2.2 million stitches, and 11 miles of thread in 51 colors — is expected to be joined by additional textile options in the Series III. Rolls-Royce’s Bespoke team has shown a consistent appetite for exploring non-automotive material traditions, and the Ghost Series III’s interior palette is likely to draw from fashion, architecture, and craft disciplines that have no precedent in car-making.

The Spirit software suite — Rolls-Royce’s proprietary digital interface — will receive an update for the 2028 Rolls-Royce Ghost Series III, incorporating more seamless smartphone integration through the Whispers app, enhanced navigation with over-the-air map updates, and improved rear-seat entertainment connectivity. The 1,400-watt, 18-speaker Bespoke Audio system introduced with Series II is expected to carry over, though with further acoustic calibration improvements that take advantage of Rolls-Royce’s ongoing research into the Ghost’s unique cabin resonance characteristics. The center console’s USB-C charging ports and upgraded Wi-Fi hotspot remain standard.

Safety Systems

The 2028 Rolls-Royce Ghost Series III carries the full active and passive safety suite that Rolls-Royce has developed for the second-generation Ghost platform, with expected software updates to several key systems. Standard equipment includes forward collision warning with autonomous emergency braking, lane departure warning, blind spot monitoring with rear cross-traffic alert, a reversing camera with 360-degree parking view, adaptive cruise control with traffic jam assist, night vision with pedestrian and animal detection, and automatic park assist. The Planar Suspension System’s forward-scanning camera also contributes to active safety by pre-conditioning the chassis for detected road irregularities.

The 2028 Rolls-Royce Ghost Series III’s aluminum spaceframe architecture provides exceptional passive safety protection — the structure is one of the most rigid in any production car, designed to distribute impact forces away from the occupant cell with extraordinary effectiveness. The Ghost’s 130-kilogram acoustic insulation package, installed to reduce cabin noise to near-silence, also adds meaningful mass around the cabin structure. Rolls-Royce’s four-year unlimited-mileage warranty covers the vehicle in full from the date of delivery.

Pros and Cons

✅ PROS

• The most refined Ghost ever produced — the Series III is expected to represent the absolute peak of the second-generation platform’s development, with every system at its most mature and most capable.
• 563 hp twin-turbo V12 with AWD — the combination of effortless power, all-wheel traction, and the Ghost’s rear-biased character makes this one of the finest driving luxury sedans at any price.
• Illuminated Pantheon grille — one of the most distinctive and immediately recognizable design signatures in the contemporary automotive landscape.
• Planar Suspension at its finest — the magic carpet ride is expected to reach its most sophisticated iteration yet in the Series III, with further software refinements to the predictive damping system.
• Extraordinary Bespoke program — Duality Twill, Grey Stained Ash, customizable Illuminated Fascia, and an essentially unlimited material palette make every Ghost Series III a one-of-one object.
• Collector significance — as likely one of the final V12-powered Ghost variants before electrification, the 2028 Rolls-Royce Ghost Series III carries inherent long-term value for discerning clients.
• Best-selling Rolls-Royce for a reason — the Ghost’s combination of driver engagement, rear-seat luxury, and accessible (relative to the Phantom) scale makes it the most versatile car in the Goodwood lineup.

❌ CONS

• No electrification — in a market increasingly shaped by zero-emission zone regulations and buyer appetite for sustainable luxury, the Ghost’s pure ICE powertrain will limit its appeal in several key markets.
• Price continues to climb — with an expected starting MSRP approaching $395,000, the 2028 Rolls-Royce Ghost Series III has moved meaningfully above the price point that originally defined the Ghost as the “accessible” Rolls-Royce.
• Incremental rather than transformational — buyers hoping for a ground-up redesign will need to wait for the next generation. The Series III is a refinement of a formula that is now approaching eight years old.
• Fuel economy unchanged — 12/19 mpg city/highway remains firmly in the territory of commitment rather than practicality, and shows no signs of improvement without a powertrain shift.
• Long Bespoke build times — highly specified Ghost Series III builds can take three to nine months to produce, which requires planning that not all buyers are accustomed to in the luxury sector.
• Smaller rear cabin than the Phantom EWB — for buyers whose primary priority is rear-seat grandeur over driving engagement, the Phantom’s interior dimensions will always be the definitive answer.

Key Competitors

The 2028 Rolls-Royce Ghost Series III competes in a segment where rivals are scarce and the gap between it and its nearest competitors is real and consistently felt.

Bentley Flying Spur Speed remains the most philosophically aligned competitor — a hand-built British luxury sedan with a W12 powertrain, genuine driver appeal, and a Bespoke-adjacent personalization program. The Flying Spur Speed starts around $280,000, making it substantially less expensive than the Ghost Series III, and its more athletic chassis tuning will appeal to buyers who prioritize dynamic involvement. But the Ghost’s ride quality, its Illuminated Fascia, its Bespoke depth, and the simple cachet of the Rolls-Royce name create a gap that the Flying Spur never fully bridges.

Mercedes-Maybach S 680 is the value proposition in this space — a flagship Maybach that offers tremendous rear-seat comfort, a V12 engine, and legitimate prestige at a starting price of around $220,000. For buyers who want the experience of ultra-luxury motoring without the Ghost’s investment, the S 680 is a compelling argument. But Rolls-Royce clients rarely cross-shop with Mercedes-Benz, and the Maybach’s relationship to the S-Class architecture means it lacks the Ghost’s bespoke character at every level of the experience.

Rolls-Royce Ghost Black Badge Series III — the performance-oriented variant within the same family — is worth considering as a competitor to the standard Ghost Series III for buyers who want both the Ghost’s versatility and the darker, more assertive character of the Black Badge program. The Black Badge adds power, sportier suspension calibration, darkened chrome elements, and a distinct interior personality without fundamentally altering the car’s dimensions or core character. For many Ghost clients, choosing between standard and Black Badge is the primary decision, and it’s one worth taking time over.

Rolls-Royce Spectre, the marque’s all-electric grand tourer, represents a different kind of competitor — one that shares the Ghost’s brand DNA but offers zero-emission credentials that the Ghost Series III cannot. For clients in emissions-sensitive markets or those drawn to the Spectre’s more dramatic two-door silhouette, it may redirect a Ghost purchase. The Spectre’s 260-plus-mile electric range and 577 horsepower make it a genuinely compelling alternative for the right buyer — just a different kind of Rolls-Royce experience.

Final Verdict

The 2028 Rolls-Royce Ghost Series III arrives at a moment of unusual significance for both this car and for the Goodwood marque as a whole. It is the conclusion of a generational story that began in 2021 with what was then the most technologically advanced V12 Rolls-Royce ever created, and which has been refined through the Series II into something close to a definitive luxury sedan. The 2028 Rolls-Royce Ghost Series III should represent the fullest possible expression of that story before the next chapter — almost certainly an electric one — begins.

What it will offer is a luxury sedan that rides better than anything else in production, that personalizes more deeply than any other car at any price, that sounds precisely the way a V12 luxury sedan should sound, and that carries itself with a confidence and presence that no specification sheet can fully communicate. The Planar Suspension, the illuminated grille, the Duality Twill upholstery, the Illuminated Fascia — these are not features in the conventional sense. They are expressions of a philosophy of luxury that Rolls-Royce has been refining for over a century, and the 2028 Rolls-Royce Ghost Series III will deliver them at their most mature and most accomplished.

The case against it is familiar: it’s expensive, it drinks fuel without apology, and it is built on a platform that is now approaching nearly a decade in production. Buyers looking for revolutionary change will need to wait for the next generation. Buyers looking for the best possible version of one of the finest luxury sedans ever made — refined to its absolute peak, available in configurations of extraordinary personal expression, and carrying the quiet weight of impending historical significance — will find exactly what they are looking for in the 2028 Rolls-Royce Ghost Series III.

Final rating: 4.5 out of 5. The 2028 Rolls-Royce Ghost Series III loses half a point for its absence of any electrification option and for arriving as a refinement rather than a reinvention at a moment when the wider luxury segment is accelerating its transition. Everything else about the 2028 Rolls-Royce Ghost Series III — the ride, the power delivery, the craft, the presence, the Bespoke depth — is, within its own terms, without equal.

2028 Rolls-Royce Ghost Series III Images

Specifications